Back in 2007, I was introduced to a deeper understanding of how Social Media can really benefit from an online business standpoint, soon finding out that there is an unlimited potential with regards to properly managing social media as a marketing approach.

In 2006 I started out my career in the web as an SEO or Search Engine Optimization Expert, learning different methods in making a successful business standout in Search Engines. 2007 YouTube has become a potential, the first eye opener in my Social Media exploration.

YouTube was making such important change in my SEO strategy, YouTube helps in deriving additional traffic for the websites I am working at. Thus finding out that making movie is effective method in leading prospect buyers.

From there, I worked on uploading movies into different Video Streaming websites. And yes it also helps improved the traffic for the site. But how does it affect my Search Engine Optimization approach? Let say I was not really happy, yes I learned a new method but it came with a surprise that what I have been longing and working at as a craft can be easily put into the shelf by simple and yet effective analogy of Social Media.

Where is the justice? I do not have to work my a** of in optimizing my website and identifying methods in ranking a keywords to a search engine, I simply just need to learn and identify where does my prospect traffic will come from.

There are many ways to manipulate or to effectively maximize Social Media as a channel for Internet Marketing, let us discuss this one at a time through my next logs.

From what have Vanessa Fox wrote (see here http://searchengineland.com/caffeine-googles-new-search-index-23823) , I began to somewhat understand the differences but I still need to know more and when this will be implemented how can it affect the whole Search Engine Optimization process.

We simply have to wait and see.

But always remember what is good in marketing never lasts, there are other marketers who will be abusing this knowledge for the benefit of having just a sale. It must be clear to every marketer that what really is important is to have our market always comes back to us looking for more, do not ever settle on just a single sale.

Now back with Email Marketing, if you want to build a list or you have email list of your own, do bear in mind that what you have a possible leads, clients or sale, make sure you are cautious of what you will be providing them.

Because you are dealing with people all along, introduce first yourself to your list, as you will be providing them information which you think are vital and necessity to your list. Provide them an unsubscribe option, now why is this important? Because you are building a relationship to your list so if them want to opt out, let them.

How to build a relationship? Always update your content this helps your subscribers list understand what you are offering, again just to inform you, do not sell instantly as it will make your subscribers feel they are being forced into something they do not want.

Let your subscribers give opinion of what they feel or understand about your content. This gives you a trust points for your subscribers. Remember not to write heavy technical words as it is important that your subscribers can easily relate to what you are saying.

Eventually if you want to convert sales from your list, try first to write a sales pitch regarding experience about your product or a certain product, let them relate to you.

Always remember that your subscribers are not just a list, they are people whom want to relate with you, so do not abuse them.

Is there any comparison between what is branding and what is marketing? In a Web 2.0 world all I am reading are about having “Branding” is much as important as “Marketing”. But my question is does this two have any comparison.

I personally think that branding and marketing are connected and important as a business tools. But we must not fuse them with each other as they have their own function. Branding in a short description is the “strategic process”, while marketing is the “implementation of the process”

Branding is now considered as an important component in being how you want a product to be identified in the market. This may include providing cultural inputs as being part of the history and standing on the principal philosophies that has been long applied by the brand. Now by having this principles applied in the branding, marketing implements the process in which the guidelines are from what has been established in branding.

Marketing is the implementing process it follows only on the applied principles of the brand, thus this two components really helps hand in hand.

Having a strong branding really provides great strategy in the marketing process. So the answer to my first question is “No” there is no comparison but a connection between the two process.

Now just to ask yourself a question, is it really effective for a company or an individual to use an SEO Software to help the status of your website in search engines.

There are implications with using software mainly for SEO and it works both ways.

Yes, SEO software is very good in making strides in search engines.

Why did I personally say this? Any methods are good until it does not fit right. When doing an SEO, you will try and workout anything just to get that coveted search engine rankings and other factors. Most of SEO companies or individuals rely on this software to achieve the satisfaction we are seeking for a keyword and also for the website we are handling.

No, SEO software is not a great tool in establishing status in search engines.

Sometimes it does really take best effort individually or a group to have that good result we are seeking. You do not need software to help you in your personal or company goals.

But software can help give you a fast output of what you want to achieve within a day, which is how SEO software work. Ten persons work in just one software, that is how you can get the fast and immediate results anyone wants from SEO software.

But when working on a system software, it is always required that a supervising person still watches over these software. So basically it does need a human intervention for this software to work.

SEO software does really provide great results when it is handled or worked on properly. Basically this software works both ways but all in all it does require a great sense of knowledge about how does SEO works and not relying in SEO software.

Conceptualization of your business strategy is very important in the field of marketing, it relies upon the success of the business if this is strictly followed and implemented.

Thus having your own Business Model provides a pattern for improvement and innovation. In a Business Model according to Alexander Osterwalder that even every business has a different business framework but it can be conceptualize into a “single reference model” on the basis of similarities from different large range models.

Business Design Model Template

Infrastructure

Having a definite infrastructure helps in building foundation to identify where to start. Under these model is identifying

- Core Capabilities

Knowing what is the limitation, capabilities provides maximize effort in executing a company’s business model.

- Partner Network

Alliances provides better mobility from a business model

- Value Configuration

Defining the basis on which both business and customer will benefit each other.

Offering

Is a Value Proposition in which you are distinguishing your products or services amongst the competitors with this you are citing reasons on why your product or service must be considered.

Customers

Distinguishing your target audience help s in distributing properly which channels your product or services will be successful. Thus it also improves the marketing and distribution strategy.

Costumer Relationship must always be included in every marketing strategy as this will establish a link in between the customer and the company itself.

Finance

Financing is one of the most important; this will dictate how well a company will perform based on the business model.

Following the basic template of Business Model will help improve your company success and identify the problems. Having your business model before working on a product or services makes you focus and identify your limitations. The main goal of a Business Model is Success and Improvement.

Image Resource for Business Model

]]> http://webmarketingphilippines.com/marketing/importance-of-business-model/feed/ 0 http://webmarketingphilippines.com/social-media/introduction-to-social-media-in-marketing/ http://webmarketingphilippines.com/social-media/introduction-to-social-media-in-marketing/#comments Fri, 01 May 2009 11:17:40 +0000 Mark Tobias http://webmarketingphilippines.com/?p=29 Who have ever thought that information is the most powerful tool today? Yes we have known all along that as our parents and their parents and their parent’s parents always say this “Information is the Most Powerful Weapon”.

Now why did I say this? Social Media is now considered as one of the best tool to advertise your business or your brand.

According to Wikipedia, Social Media is

“Information content created by people using highly published technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one too many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.”

Social Media can be considered as the best marketing strategy if you know how to use it accordingly. It is one of the free marketing methods in the web in which you just need good copywriting skills to promote or introduce your business or brand and you can just submit the button and presto you have an instant advertisement.

But still there are a lot to learn about Social Media, join me in discovering this.

I would just end it here first and will provide you more updates later on, thanks..